Journal
Notes, updates, and stories from the team building ItsOnLive.
4 July 2026
The Rabbit Holes: What Building an App Actually Looks Like
building-in-publicsolo-founderailessons2 July 2026
What It Costs to Build an App With Tools I'd Never Heard Of
building-in-publictoolscostsolo-founder1 July 2026
What it's actually like to build an app with AI as your partner
I'm not a developer. I understand systems, but I don't write the code. Here's the honest division of labour between me and AI building a real app — what it handled, what it couldn't, and where I still had to drive.
build-in-publicaicollaboration29 June 2026
Building ItsOnLive in public
Why I'm building one companion app for every kind of live event — and why I'm writing the whole thing down as I go.
build-in-publicbeginnings
Follow the build
Occasional updates as we ship ItsOnLive — progress, not spam.